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The voice of the UK’s retirement home sector

Our members include the largest retirement housing developers by volume, responsible for the majority of all specialist housing built for older people over the past 10 years, along with major care home operators, planning consultants, lawyers and architects.

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We’re stronger together

We provide industry-leading intelligence and representation across the sector. Our mission is to tackle barriers to increase the supply, range and quality of retirement living developments. By bringing issues and solutions to opinion formers, government officials and other relevant stakeholders, we influence policies on planning, housing and the economy. Together, we can solve the UK’s housing crisis and improve standards across our industry.

Our members

10 reasons for being part of the RHG

  1. We are the oldest and most established UK trade body representing the UK retirement living sector and have been operating since 1995.
  2. We are the only dedicated UK trade body representing the whole retirement living sector. We promote all types of retirement housing, from housing with support through to housing with care and retirement villages.
  3. Our members include the largest retirement housing operators by volume, including private and public sector operators, and are responsible for the majority of all retirement housing built over the past 10 years.
  4. We can help you grow your organisation by providing expert advice and guidance on all aspects of retirement living. We cover the full range of issues in our discussions including planning, design, construction, and management; providing advice on housing for sale, shared ownership and rent.
  5. Our aim is to tackle the barriers to increasing the supply, range and quality of retirement living developments. By bringing issues and solutions to opinion formers, government officials and other relevant stakeholders, we are able to influence policy.
  6. We engage with central and local Government, including, for example, the APPG on Housing and Care, to emphasise the social and economic benefits to local communities that flow from retirement housing and to demonstrate how barriers to development can be overcome. We were represented on the recent Older Peoples’ Housing Task Force and RHG continues to be a part of the resultant work groups.
  7. We provide industry-leading intelligence and representation across the retirement housing sector, particularly through our fortnightly newsletter capturing key issues, regulations and policies, both current and emerging, impacting the sector.
  8. We hold four general meetings each year plus regular discussions on specific topics. These provide unique and valuable opportunities for the exchange of ideas. We also have sub committees that meet regularly covering key topics in detail.
  9. We provide guidance, advice and toolkits, including the RHG Needs Assessment Model that estimates demand for specialist retirement housing.
  10. We have the lowest membership fees of all the retirement living sector’s trade bodies. Membership is open to all private and public sector bodies right across the retirement living industry.
Member benefits

Housing 21

Housing 21 is a leading, not-for-profit provider of affordable Extra Care and Retirement Living schemes for older people. Our Extra Care schemes offer independent living with on-site care. Facilities typically include a café/ bistro, lounge, hair salon and gardens. Couples can live together, even if only one requires care, and pets are welcome too. Our Retirement Living apartments are private and self-contained, designed for independent living within a community setting.

Office: 0370 192 4000
Email: enquiries@housing21.org.uk

housing21.org.uk

Lilyford

Lilyford is an award winning, privately-owned housebuilding company in Hampshire. We create exceptional homes in southern England, designed for independent living in later life. These include a range of one- and two-bedroom apartments, ideally suited to downsizers looking for a community, security and peace of mind in desirable locations, close to town centres. Our developments have easy access to amenities such as supermarkets, shops, doctors’ surgeries, parks and transport links.

Sales: 01730 770 660
Office: 01730 776 727
Email: mail@lilyford.co.uk

lilyford.co.uk

The Home Builders Federation (HBF)

The Home Builders Federation is the principal voice for home builders in England and Wales. Our members account for 80% of all new homes built in England and Wales every year, and include companies of all sizes, ranging from multi-national, household names through regional businesses to small local companies. By representing their interests, we work to create the conditions that enable them to plan, develop, and deliver new homes.

Office: +44 (0)20 7960 1600
Email: info@hbf.co.uk

hbf.co.uk

Association of Retirement Housing Managers (ARHM)

We are the retirement sector’s largest trade association, with 55 members that collectively manage over 100,000 homes across the UK. Our mission is to raise standards through our Code of Practice, training and education, and promote the benefits of retirement housing. As the only body representing private sector and registered social landlords, we are widely consulted by the government and other professional bodies, helping to shape policy regarding retirement housing.

Office: 020 7463 0660

arhm.org

Beechcroft

Founded over 40 years ago, Beechcroft Developments is one of the UK’s leading retirement developers, building quality homes for over 55s in some of the most attractive towns and villages across Surrey, Sussex, Hampshire, Hertfordshire, Berkshire, Oxfordshire, Wiltshire, Middlesex, Gloucestershire and Kent. All our developments feature generously proportioned homes in landscaped settings, with Estate Managers to ensure their upkeep and proximity to amenities such as shops, restaurants and transport links.

Office: 01491 825522
Email: info@beechcroft.co.uk

beechcroft.co.uk

Eversheds Sutherland

Eversheds Sutherland is an international law firm with a specialist healthcare team providing legal advice to care home owners, developers and operators, domiciliary care providers and assisted living accommodation providers. Our team advises clients on all aspects of their businesses, including real estate, corporate and commercial, banking, investment funds, employment and regulatory matters. No matter how complex your organisation may be, we can find solutions that work for you.

Office: 0777 575 7832
Email: philliptunney@eversheds-sutherland.com

eversheds-sutherland.com

Oak Retirement Living

Oak Retirement Living is a retirement home management company. We provide a range of management and consultancy services for the Extra Care Living residential model, from the planning phase right through to the running of on-site services. We also support developers with design advice, planning applications and marketing. Retirement housing managed by Oak Retirement combines purpose-built and ergonomically designed housing for older people, with services that adapt to residents’ needs.

Office: 01749 899510
Email: info@oakretirement.co.uk

oakretirement.co.uk

Pegasus Homes

Pegasus Homes is a specialist housebuilder operating across England and specialising in creating later living communities for the over 60s, along with open market homes. Pegasus Homes was formed in 2019 through the merger of established retirement living house builders PegasusLife and Renaissance Retirement with open market housing specialist Anthology (originally named Lifestory). This created a business with a portfolio of over 2,500 homes at 50 developments across the UK.

Office: 01962 710700
Email: hello@lifestory.group

lifestory.group

RM Architects

Founded in 2012 by Richard Morton and Yarema Ronish, RM Architects are specialists in retirement housing, including sheltered housing, assisted living and care homes. Richard has won over 60 design awards for 40 completed developments nationwide, and now advises Beechcroft, Anchor, Hanover and other leading providers. He is also a member of the government’s Older People’s Housing Taskforce and served the chair of the Retirement Housing Group for five years. 

Office: 0203 179 9030
Email: info@rm-architects.com

rm-architects.com

Elderly Accommodation Counsel (EAC)

The Elderly Accommodation Counsel is a national charity established to assist older people in navigating their housing options and care needs. Founded in 1985, we maintain the National Database of Housing for Older People (www.housingcare.org), lead the national housing advice partnership FirstStop Advice and promote retirement housing through the National Housing for Older People Awards. We also provide data and bespoke services to housing developers and managers.

eac.org.uk

39 Essex Chambers

39 Essex Chambers a leading set of barristers’ chambers based in London, Manchester, Singapore and Kuala Lumpur. Among our specialists is John Pugh-Smith, whose practice is now divided between acting as retained counsel dealing with town and country planning matters, with related environmental, real estate and local government work. John has particular expertise in the retirement sector in respect of sheltered housing, assisted living and care home developments.

Email: john.pugh-smith@39essex.com

39essex.com

Charter Point

Charterpoint Senior Living is a property development company specialising in the delivery of homes for older people. Our clients include leading care home and retirement living operators along with registered social landlords. We are experienced working in a variety of locations, including city suburbs, large villages, brownfield and greenfield sites. We also develop large mixed-use schemes, featuring residential, retail and primary care facilities, alongside care homes and retirement living properties.  

Office: 0115 8240700
Email: adrian@cpseniorliving.co.uk

cpseniorliving.co.uk

Lovell Later Living

Lovell is a partnership housing specialist, and a leading provider of innovative residential construction, regeneration and retrofit solutions. They have been creating and enhancing multi-tenure places for over 50 years. As well as refurbishing properties, they create life-long communities providing homes specifically designed for later life.

Office: 01827 305600

lovelllaterliving.co.uk

Cognatum Estates

Cognatum Estates is a not-for-profit organisation, with over 40 years’ experience in the retirement housing sector.  We offer high-quality, privately-owned homes set on beautiful estates with landscaped grounds. We have 60 estates across England, each with a dedicated Estate Manager, set in stunning locations in towns and villages with access to excellent amenities and transport links. Many of our estates offer guest suite facilities, private transport and swimming pavilions.

Office: 01491 821150
Email: mail@cognatum.co.uk

cognatum.co.uk

McCarthy Stone

McCarthy Stone is the UK’s leading developer and manager of retirement communities, operating 500 developments across the UK for more than 22,000 people. All our properties are in sought-after locations and designed to make life easier for older people, with friendly communities, helpful on-site staff and thoughtful features. We offer a choice of independent living communities, with differing service levels and assisted living facilities to support residents into the future. 

Office: 0800 201 4811

mccarthyandstone.co.uk

Churchill

Churchill Living is a family-run business that builds, maintains and manages retirement housing communities throughout the UK. Founded by brothers Clinton and Spencer McCarthy in 2003, we are now the UK’s second largest private provider of specialist retirement housing with around 10,000 residents living in our communities. Over the years, we are proud to have won numerous awards, including the Best Retirement Home Developer category at the prestigious 2024 WhatHouse? Awards.

Office: 01425 462100

churchillretirement.co.uk

Travers Smith

Travers Smith are a law practice acting for publicly listed and private companies, financial services institutions and private equity clients, as well as other business enterprises involved in large and complex UK and cross-border matters, transactions and disputes. For our international and cross-border work, we focus on building carefully cultivated relationships with independent law firms all over the world, sharing quality standards and strengths. This enables us to provide a first-class, seamless service for clients around the globe.

Office: 020 7295 3000

traverssmith.com

Blue Cedar Homes

Blue Cedar Homes design and build luxury properties in desirable locations across southern England and Wales. Renowned for our blend of practicality, quality and attention to detail, our exclusive homes feature fully fitted kitchens, bathrooms, well-planned layouts, and generously sized rooms that can easily be adapted in the future. Each development typically includes around 10-20 detached freehold properties, surrounded by landscaped gardens that are maintained by a local Estate Manager.

Office: 01392 441 909

bluecedarhomes.co.uk

Allsop

Allsop is an independent, people-focused property consultancy, best known as the UK’s leading property auction house. Beyond auctions, we deliver a wide range of advisory services across multiple sectors. Our partnership model and emphasis on integrity underpin a strong reputation for quality. With teams in London, Leeds, and Manchester, plus international reach, we combine expertise, insight, and a collaborative approach to maximise value and build lasting client relationships.

Office: 02074 376 977

allsop.co.uk

The Almshouse Association

The Almshouse Association is a charity supporting over 1,600 independent almshouse charities across the UK. Almshouses provide affordable, community-based housing for people in need, managed by local volunteers. Around 36,000 residents live independently, benefiting from safety, wellbeing, and companionship. Through advocacy, fundraising, and partnerships with charities, local authorities, and government, the Association works to expand provision and enable many more almshouses to be built nationwide.

Office: 01344 452 922

almshouse.org

HCR Law

HCR Law is an award‑winning UK law firm providing a full range of legal services to businesses, organisations and individuals across England and Wales, with over 1,000 staff in multiple offices. It offers expertise in corporate, commercial, property, family, employment, healthcare and private client law and supports clients in important life and business matters. The firm combines legal advice with community engagement and social responsibility initiatives.

Office: 020 7489 6320

hcrlaw.com

Lester Alridge

Lester Aldridge is a leading UK law firm providing legal services to businesses, organisations and individuals across the UK and internationally, with more than 350 people and offices in Bournemouth, Southampton and London. It offers expertise across corporate and commercial, property, employment, healthcare, dispute resolution, marine and private client law. The firm combines specialist legal expertise with a practical, straightforward approach tailored to each client’s needs.

Office: 0344 967 0793

lesteraldridge.com

Brio Retirement Living

Brio Retirement Living is a UK retirement living provider creating high-quality communities designed to support independent, active lifestyles in later life. Part of Places for People, it operates retirement communities across England and Scotland, offering a range of apartments and bungalows alongside shared facilities, landscaped spaces and social activities. Brio also provides flexible support services, enabling residents to live independently while accessing additional help as and when they need it.

Office: 01451 885494

brioretirement.co.uk